Founder-led growth marketing

More booked customers for local businesses.

Google Ads, SEO, websites and AI search for Emerald Coast businesses. Based in Miramar Beach, FL. You work directly with me, Dylan.

Emerald Coast–based · Nationwide when it’s a fit

12+ years in paid acquisition — you work directly with the founder.

Dylan Nelson, founder of Spry Growth
Dylan NelsonFounder, Spry Growth

Results

Results that show up in the calendar.

Modern dental exam room with patient chair and equipment
Return on ad spend
4–6x
Ad spend managed
$1M+
Businesses grown
Dozens

4–6x is a typical historical range across managed accounts, not a guarantee.

Trusted by established businesses in dental, real estate, media, and lending.

  • Crossroads Dental
  • Beargrass Preserve
  • Orion Media
  • Aspire Mortgage Advisors

What clients say

5.0 · From Google reviews

“Working with Dylan at Spry Growth has been a total game-changer for our lead pipeline. He brings true strategy and clear ROI to the table. If you run a service business and want to scale predictable lead generation with someone who takes true ownership of your growth, I couldn't recommend Dylan and Spry Growth enough.”

Jennifer K.Google review
“I've worked with Dylan for over 10 years on both personal and business marketing. He's incredibly creative and intuitive, but what sets him apart is how collaborative he is. He takes time to understand the vision and always puts in the work to get it right. I couldn't recommend him more highly.”
Andrew M.Google review
“When my Google & Meta Ads stalled, they were right there to pinpoint where my ads needed to go to help my business grow. Dylan and his team helped optimize my website. I recommend anyone in the Destin, FL area to check them out.”
Michael P.Google review · Destin, FL
Dylan Nelson working directly with Spry Growth clients

Meet the founder

Your work stays close to the founder.

Dylan leads the strategy, creative direction, and performance decisions himself. Based on the Emerald Coast, he stays close to the work and the people it needs to reach.

12+ years in paid acquisition · $1M+ ad spend managed

Meet Dylan

How we work

One line of sight from the first click to the booked customer.

Dylan connects the offer, ads, page, measurement, and follow-up—then uses lead quality to decide what moves next.

  1. Discover

    Learn the business, economics, market, and goals.

  2. Build

    Shape the offer, ads, page, and measurement plan.

  3. Launch

    Go live, watch lead quality, and remove friction.

  4. Scale

    Improve what works with clean data and disciplined testing.

Services

Six things, done properly.

Everything here is hands-on work from Dylan — not handed to a rotating account team.

01 · Lead service

Google Ads that bring in booked jobs

Catch people already searching for what you sell. Tight keyword control, honest budgets, and calls you can trace.

Search & Local Services setup · Call and form tracking · Weekly waste trimming

Explore Google Ads management

Meta Ads that create demand off-season

Facebook and Instagram when search softens. Real photos, clear offers, and local targeting.

Websites built to turn clicks into calls

Fast, plain-spoken, phone-first pages built around one action and one clear next step.

Local SEO and a Google profile that shows up

Map-pack visibility and Google Business Profile care for businesses along the Emerald Coast.

Photography shot for your ads and site

Dylan shoots your team, space, and work so the creative feels like your business—not stock imagery.

AI search visibility

Help ChatGPT, Google's AI, and Perplexity name your business when customers ask who to hire.

Who it’s for

Businesses with a calendar to fill.

Dental & orthodontics

New patient flow that doesn’t stall when a referral source dries up.

Medical & med spa

Consult requests from people in your radius, not clicks from three states away.

Hospitality & tourism

Bookings paced to the season instead of praying for walk-ins.

Contractors & home services

Job calls with real intent, tracked back to the campaign that made them.

Professional services

Steady inquiries from locals who need someone they can meet in person.

Restaurants & family entertainment

Weekend covers from visitors and a local base that keeps coming back.

Emerald Coast

Built for Destin, 30A, and the Emerald Coast.

Seasonality is part of the plan — visitor months and the year-round local base. Spry Growth also works nationwide when the fit is strong.

Local service and tourist businesses need marketing that understands seasonal demand, local search behavior, and the difference between a visitor click and a booked customer.

FAQ

Questions owners ask first.

It depends on your margins, market, and capacity to serve new customers. On the first call, we’ll map a sensible starting budget before you commit to anything.

We’ll outline the available engagement options clearly before you start, including the work involved and the timing needed to measure it responsibly.

Yes. Spry Growth is based on Florida’s Emerald Coast and works nationwide when the business, market, and growth goals are a strong fit.

Yes. We build conversion-focused websites and landing pages around clear messaging, fast load times, and measurable calls or form submissions.

Yes. Dylan shoots natural, on-location photography for websites and advertising when original creative will make the work more credible and effective.

A practical next step

Let’s see if this is a fit.

One call, no pitch deck. We’ll look at what you’re running now and what would move first.